Setting Expectations Too High

Launching a new business is a risky venture and you need a resilient mindset to deal with all the ups and downs. Confidence helps, but if you’re over-confident, you can get over-optimistic, which can lead to disappointment. Success is never guaranteed, and this...

Not Developing the Resilient Mindset

Why is it that some people can handle stress with relative ease, and even seem to thrive on it – while others crack under the pressure? Running a business can be extremely challenging, so it’s crucial to be conscious of how we are really dealing with...

Being Everything to Everyone

New businesses often struggle to define their target market and they aim their products and services at an unreasonably wide market. Many small businesses believe that they can be everything to everyone, but this inevitably leads to a lack of clear direction....