Social media is more and more important for business. Both small and large companies need to be aware of the various types of social media sites and how to use them. So, if you haven’t kept track of the development of this portion of the Web, this article will serve as an introduction.
Six different types of sites are listed below, along with the business-related use(s) of each.
- Social networking – non-career-related. This is, of course, Facebook, the biggest social media site of all. While Facebook is mainly a place for exploring personal relationships – with family members or friends – it has evolved to accommodate other functions. Many businesses now have their own pages. On your company’s Facebook page you should provide basic information – a paragraph describing what you do, plus contact information and a map. You can also post photos and information about promotions or new products and services. Get ready to respond to comments and questions. Also have links back to your website so that you can drive traffic back there.
- Social networking – career-related. LinkedIn has carved out a niche as the premiere career-related networking website. So even if you don’t yet use it, your employees probably do! If your company hires on a regular basis, you should probably augment your standard recruiting efforts with a presence on LinkedIn. Name one employee as your company’s representative; this person should collect as many contacts as possible (hundreds), making it possible for hundreds of other members to contact your rep. Also, your representative can – for a fee – post job advertisements on LinkedIn.
LinkedIn is the place for you to build your name in your industry when used well.
- Blogging. This is easy to initiate but requires effort to make it work long-term. You should post a new blog entry at least weekly. This helps you build your expert status in your industry as well. While you can use a ghostwriter, it is really your distinctive voice that makes a blog interesting. A corporate blog should contain a mixture of business-related material – new product announcements, events, and so on – and personal or topical commentary (nothing controversial, of course).
- Microblogging. While there are competitors, Twitter is the microblogging site – using 140 characters or less – that everyone uses. It’s great for making announcements or publicizing special promotions. Encourage your clients to subscribe to your tweets.
- Video-sharing. The biggest site is YouTube. If your product requires instructions, this is a wonderful way to provide them – simply produce a video that is informative and engaging. Let your customers know about the video through a link on your site. A bonus is the “Comments” section that accompanies every video – this provides an opportunity to interact with clients.
- Photo-sharing. This means Flickr or one of its competitors. It provides an opportunity similar to – though not quite as sexy as – video-sharing. This can be used to post photos of all your staff or all your products.
There are many social media sites now and its only growing so if you’re not using social media, make a start. You will be left behind otherwise. It’s better to make a start on one then not be in the market at all .
If you are interested to explore further on this topic you can always set up time to connect with us by clicking here http://www.businessfreedomgroup.com.au/10k-session/